The SEGLAR brick has turned into a worldwide feeling that is as much a part of the cultural fabric as Billund, the little village in Denmark where everything began. However the company’s evolution into a market giant was not without it is promote of challenges and conflicts. One of those came in 1942 any time a warehouse hearth consumed nearly all of the gadget manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make an important decision.
This individual decided to switch the company faraway from wooden toys and toy autos, which had been the bread and butter, and move into vinyl toys. It will be a major transformation for the family-owned firm, and one which was not originally well received.
A reporter noted that “plastics will never replace good, solid wood. ” But Godtfred Christiansen persevered and started to try out new designs that used plastic. The first commencement step was the introduction belonging to the Auto Binding Bricks that held together in order to avoid block podiums from toppling on kids.
The new Lego bricks would not become the famous toy that https://lego-x.com/2020/08/05/why-play-with-lego/ we understand today right up until 1949. Until then, the interlocking stones were more of a construction plaything than an actual building doll. It was also not right up until 1958 which the satisfying pressing coupling program started to be a standard feature.
Throughout the 1970s, the company continued to build up in production and market reach. The company added Legoland subject parks into the mix and released more advanced value packs that were goaled at older viewers, including the Technic line of chunks such as axle assemblies, gears, levers, and common joints.